Office Design Partners (thailand) Ltd.

military position devise Partners (Thailand ) Ltd . - A case studyCase OverviewOffice innovation Partners (Thailand ) Ltd is an brand furniture manufacturing and sales companionship established in the home 1992 . The company traced its origin to Office Systems Limited , a Chinese based multinational organization dealing in drag section furniture panel-based systems and office automation equipment . ODP teamed with Metropolitan even out and Thai Enterprise Group , two influential problem groups in Thailand to set up its manufacturing and sales unit in the country . executive Designs , one of the largest manufacturers of office furniture in like manner joined hands to form a partnership in Thailand . The Thai companies had 25 .5 percent share each , objet dart Office Systems possess 29 percent shares and Executive Design owned the remaining 20 percent shares . The company targeted the southwestern eastside Asian market with Thailand as its base .

Thailand was elect because of its bullocky economic growth and its strategic location that provided palmy bother to the markets of Indonesia , Singapore , Malaysia , Taiwan and PhilippinesCase AnalysisThe partnership was successful in capturing 25 percent market share in office furniture segment in Thailand . The export sales of the company accounted for or so 10 percent of its joint venture was briefly falling apart owing to cultural differences and gross deficiency of the counseling to deal with o perational difficulties . In the year 1996 E! xecutive Design involveed to end the joint venture obligation with ODPA detailed study of the case history revealed some of the strategic issues facing...If you want to get a full essay, order it on our website: BestEssayCheap.com

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