Love. Ralston Case Study Example | Topics and Well Written Essays - 500 words

Love. Ralston - Case Study Example cause the case highlights that people in general do not know about the organization and often learn about the work which volunteers do through word of mouth. In such a scenario, when people are not even aware that they are required for work how can they be expected to apply for it. In order to create awareness regarding the issue, it is but essential that Rick includes in his marketing objectives the task of providing ample information to the customers that imparts to them enough information to make them want to apply whether it is for giving back to the community or the adventure appeal. It would also be a good idea for Rick to include in his promotion objectives to attract as much young talent as possible for the simple reason that the youth might just be in better physical shape to cope with the rigorous demands of fire fighting and thus be better able to adjust its time schedule to attend the monthly drills and in general give in more time to the volunteer work as compared to a c orporate employee who might otherwise be tied up in his job. In order to go about achieving his objective Rick can start by targeting high school students and conduct a campus drive if permitted by the budget. The plan should be to visit campuses with current volunteers who could interact with the students and tell them how rewarding the work is and how content one feels after doing something without it being backed by any monetary compensation. One important reason why high school students might also be interested in becoming a part of RVVFD is that those students who are interested in pursuing higher education would know that extra credit is given for doing voluntary work. Consequently, if students might not be thrilled by the idea of giving back to the society they would still take it as an opportunity to glorify their resumes with. In order to create brand awareness getting posters and standees made would be a cheap alternative to going for an all out mass marketing campaign on